1966. 50 years ago. Dragnet, a TV crime drama in one of its peak seasons. A few young people expressing their frustrations and being admonished by the main detective characters. By the way, these youngsters are now likely in their late 60s or 70s and part of the Betterthan50 generation.
In this “Departure speech” there are references to technology, the speed of everything and a moral message that is not so different than what the parents of today are telling their kids now.
Please watch, smile, frown, wonder but do remember that these kids are now Betterthan50 individuals and currently constitute 35% of this country’s population while controlling 70% of its disposable income and wealth.
If you are in business, are not paying attention to this market and are not spending enough money getting their business, maybe it is time you gave it a closer look.
By the way, the Betterthan50s DO "get" technology and are becoming as impatient as the young kids in 1966, but for slightly different reasons: being ignored as a force to reckon with while not being treated like the tech savvy, cultured, knowledgeable and discriminate individuals that they are.
Being a community business partner and Finding them what they want, when and where they want it.™ might prove more rewarding than you ever thought it would be.
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